Open to founder & leadership roles · worldwide
Founder · Product & Design Leader
I build products from 0→1 and lead the teams that ship them. Two ventures of my own: Spinative (AI SaaS) and Love & Paper (DTC brand), built on 15+ years: 90+ game titles shipped for studios like AccaMAX and The Workshop, and editorial illustration for The New Yorker, Coca-Cola and Adidas.
Founder · AI SaaS platform
I founded Spinative and built it end to end as sole founder — product vision, UX, roadmap, positioning and go-to-market. One place for game design, flow, art, math, marketing and handoff.
The creator leads. AI assists.
GDD, art brief, theme, narrative and settings in one place.
Every game screen on one canvas; drag, scale and rotate like Photoshop.
Generate every symbol, character, logo and reel frame against one style brief.
RTP, volatility, paytable and reel strips, with a simulator that proves them.
Lobby tiles, social posts and store creatives composed from your own art.
Export the full spec, ready for the build team.
Validated through customer discovery and live demos to studio executives, producers, art directors and game mathematicians. Preparing for launch.
Founder · DTC e-commerce
Love & Paper is a premium, museum-quality art-print brand I founded and scaled across the EU. I built all of it: brand identity, product range, the Shopify storefront and its UX, creative direction, fulfilment and growth marketing.
Proof I can take an idea the whole way to a shipping, selling product, with the brand, e-commerce and P&L included.
4.8 / 5 from 100+ verified reviews · shipping across the EU · launched an “Art as a Service” B2B line for recurring revenue.
Visit loveandpaper.es ↗
Selected prints · the product range
Profile
I'm a two-time founder and design leader with 15+ years building products and leading teams across AI, SaaS, e-commerce and games. I pair award-level craft with full commercial ownership and the speed startups need.
I came up through the craft. Years of editorial and concept work for clients like The New Yorker, Coca-Cola, Adidas and Rolling Stone taught me the standards I still hold. Games came next: artist to art lead to art director, learning to build teams, scale pipelines and ship at volume across studios and markets.
Then I built things of my own, Love & Paper and Spinative, owning vision, product, brand, go-to-market and P&L. Earlier enterprise sales and marketing taught me to lead creative the way the business does: the audience, the outcome and the cost.
I'm ready for the next chapter, building and leading product and design where it's taken seriously.
Leadership
Art-direction and product-leadership roles behind 90+ shipped titles, across international, regulated markets.
Trajectory
A decade in enterprise sales, business development and marketing. It's why I lead creative with the business in view.
How I lead
Toolkit
Selected clients & recognition
More of the craft
The hands-on craft behind the leadership. Explore the deeper portfolios.
Contact
Open to founder, product and design leadership roles. Based in Spain; open to relocation (Dubai · Singapore · EU) and remote.
